Unlock the Power of ChatGPT in Marketing

​In today's dynamic marketing landscape, ChatGPT stands out as a game-changer, offering businesses unparalleled opportunities to leverage generative AI.

Yet, navigating this ever-evolving platform can be challenging and sometimes overwhelming, especially for marketers.

To help, we've prepared this masterclass to demystify ChatGPT and transform your approach to marketing and empower you with practical confidence.

Enhance your marketing with AI

In this interactive and engaging workshop, we'll guide you to:

• Understand the ChatGPT's core principles and theories
• Learn strategies to maximise ChatGPT's potential
• Engage in practical exercises to build your skills
• Discover the key tools that will aid your journey with AI
• Develop the right mindset and approaches to ensure marketing success with this powerful AI tool

​At the end of the class, you'll gain insightful knowledge with interactive, practical elements.

​You'll be equipped with the confidence and essential skills needed to effectively use ChatGPT in your marketing efforts, enhancing your career and driving business growth.

Book a one-on-one session!

This masterclass is perfect for:

• Marketers interested in exploring ChatGPT
• Individuals with a basic understanding of ChatGPT
• Time-constrained marketers
• Marketers aiming to enhance their AI skills
• Those looking to utilise ChatGPT for content creation
• Business professionals recognising ChatGPT's potential but unsure of its application in their business

What will you learn in this
​ChatGPT in Marketing Masterclass?

Introduction to ChatGPT and Human/AI Interaction

• Overview of ChatGPT and the collaboration between humans and AI
• Understanding the basics of ChatGPT technology and its interaction process

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Exploring Use Cases and Application Strategies

• Delving into real-world applications of ChatGPT across industries
• Strategies for identifying suitable use cases and maximising effectiveness

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Navigating Benefits, Challenges and Solutions

• Analysis of the advantages and limitations of ChatGPT in marketing
• Strategies for overcoming challenges and ethical considerations

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Starting Guidelines and Best Practices

• Step-by-step guide for getting started with ChatGPT
• Best practices for configuration, goal setting and managing expectations

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Effective Interaction Techniques

• Strategies for engaging with ChatGPT to achieve desired outcomes
• Refining prompts and communication methods for optimal results

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​Context Management and Source Utilisation

• Importance of context in ChatGPT interactions and techniques for providing it
• Utilising source materials effectively to enhance output quality

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Integrating Marketing and Copywriting Principles

• Applying marketing and copywriting principles to ChatGPT-generated content
• Examples and case studies of successful marketing campaigns using ChatGPT

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Optimising ChatGPT Performance

• Techniques for priming ChatGPT and optimising input data and models
• Strategies for improving ChatGPT performance and output quality

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Prompt Engineering and Persona Development

• Crafting effective prompts and understanding their impact on ChatGPT responses
• Developing detailed customer personas for guiding ChatGPT interactions

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​Tone Mastery and Linked Applications

• Adapting tone of voice in ChatGPT-generated content for consistency and effectiveness
• Exploring linked applications and integrating them to enhance ChatGPT capabilities

Enrol now and begin effectively integrating AI into your marketing

At the end of the class, you'll be able to:

Gain greater confidence in applying ChatGPT effectively

Recognise and leverage AI’s value in marketing practices

Optimise interactions between humans and AI

Develop effective prompts to generate useful content

Create detailed customer personas for better utilisation

Meet Your Instructor

Christopher Melotti  
Brand Comms Consultant, Content Marketing Advisor, Strategic Copywriter & AI Ethicist Policy Writer. 

Christopher Melotti is a hyper-enthusiastic Marketing Consultant, Brand Copywriter and Business Communications Specialist known for his on-the-spot knowledge, humorous charm and engaging presentation style. 

Christopher is a qualified AI Ethicist and founder of Melotti AI, where he advocates for AI Governance and AI Policy development in organisations. 
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​As a Business Marketing Advisor, Chris’ goal is to not just consult, but to demonstrate the potential that messaging strategy and brand marketing offer businesses. Everything he does is about evolving marketing practise and communications by making brands relevant to customers. 

Multi-award-winning and highly sought-after as a presenter, Chris’ passion is infectious and his insights are practical.

See Chris in action!

Enrol now in this ChatGPT for Marketers Masterclass

Upskilling today for a better business future tomorrow

Artificial intelligence is not going away – it’s here to stay. 

The reality is, you must start building an AI skillset now if you want your business to evolve and grow into the future.  

At Melotti AI, we can provide private in-house and public AI training courses to help your team improve their confidence with AI use and make your colleagues appreciate how to operate alongside AI.  

What people say about our classes

"Christopher Melotti spoke at the 2024 Intrigue Summit about AI and the paradox of how AI automation and humans need to have a stronger relationship.

In his talk, he covered some of the pitfalls of unethical AI use and the correct application of AI in commercial functions like marketing and sales.

It was an insightful perspective by Christopher into the implications and positive utilisation of AI in practise - something that all businesses must be aware of and take heed of."  

Michael Grey - Director of MKG Events Pty Ltd